DIVERSIFY YOUR MARKETING
AT MAJOR GROCERY STORES
ON THEIR REGISTER TAPE

(50,000 – 100,000 TRANSACTIONS PER STORE PER MONTH)
YOUR AD GOES DIRECTLY INTO THE HAND OF POTENTIAL CUSTOMERS
FROM MORNING TIL NIGHT 364 DAYS A YEAR
FOR JUST A FEW DOLLARS A DAY !!!

At each grocery store only a handful of businesses are featured to thousands of potential customers on a daily basis. Super markets spend 1000’s of dollars to advertise so you can piggy back on their huge advertising budget in each store for only a few dollars a day. The markets we partner with serve customers from morning to night and transactions range from 50,000 to 100,000 per store every month. By law every customer must receive a receipt for each transaction.

If you have an online mail-order business (DVDs, books, clothing, printer cartridges, etc.), debt relief service, sell cell phones, insurance, cable service, travel agency, etc., this method of advertising can work for you. It also converts well for physical store locations: Entertainment (bands), bowling, casinos, nail and hair salons, car repair, smog checks, fast food, restaurants, etc.   Note: Not all businesses are allowed. No adult content, political ads, controversial ads, etc.   Plus, the exclusion list will vary in some areas.

Our program provides a foundation of marketing that works every day, seven days a week, 364 days a year. You will receive more exposure than any other form of print advertising and since by law everyone must receive a receipt for each transaction, it's environmentally friendly. No extra paper is required. Plus, your ad and web site location will be included on our web site that allows visitors to search for money saving coupons.

Now that millions of people have access to the Internet this is a logical way to diversify your marketing. Plus, with high gas prices more people are using coupons and shopping online. A great way to reach them is at major grocery stores with a register tape ad.

Register Tapes Unlimited, L.P. has been business for 17 years and is a national leader in the creation and distribution of register tape advertisement. Currently, we distribute our product to over 4,000 stores in the United States. We have been successful in creating demand for our service in 42 states across the country with rapid growth projections for new market segments in the near future. Note: Only a limited number of ads are allowed per store so space is limited and some stores are not available because they are full. For more information contact:

Barb McFadden
(Director of Special Promotions)
(323) 841.0283
Click here to send an email
Note: If you are interested in advertising in a specific area
Include your business address and zip code for faster service
FEATURES AND BENEFITS
  • Full color ads
  • Business Card Style Format - Single and double size ads
  • Magazine Quality - UV ink on high grade paper. We can also put photos and pictures in your ad - photographic imaging
  • Transactions Range From 50,000 to 100,000 a Month in “Each” Store - That’s a tremendous amount of exposure in just one store. By law every customer must receive a receipt! Plus, your rate stays the same whether the store you choose has 50,000 or more transactions. There are no limits.
  • Highly Targeted Distribution - Most grocery stores serve customers in a three to five mile radius. Sign up for more than one store and receive multiple store discounts.
  • High Repetition and Consistency - The average customer visits a grocery store about two times a week and most grocery stores are open every day except Christmas. Register tapes are distributed daily and because of high frequency, consistency and targeted momentum your ad will achieve great results.
  • Easy to Keep and Store - Your ad fits in their wallet
  • Tracking - When you use redeemable coupons, you can track the success of your ad.
  • Change Your Coupon Ad For Free Every 90 days - You can experiment by changing offers, change expiration dates, etc.
  • Timing - At the moment of need your ad is there. Your ad is there more often, more frequent and more consistent. This eliminates the element of timing and gives your ad tremendous staying power.
  • Compare to Other Marketing Methods over a 90-day period
    Free standing inserts have a shelf life of 2-3 days, shared mail delivers 10,000 coupons in a zone once a month for about $400 a month per zone (30,000 coupons) shelf life = 7-10 days, bulk mail has a shelf life of 4-7 days in a 90-day period, weekly newspapers deliver 12-13 times during a 90-day period and magazines deliver once a month (3 times during a 90-day period). Potential customers have to open the magazine or newspaper and thumb through the pages to find your ad. Compare these methods of advertising to register tape ads. Thousands of customers visit grocery stores every week. They receive coupons on their receipt which is put directly into their hand every time they shop from morning til night. During a 90-day period each store will have 150,000 to 300,000 transactions. Also keep in mind, each month about 15% move in and out each community.   Where is first place they usually go?   A Super Market.

  • Compare Cost Per Thousand - The cost per thousand for register tape ads is many times less than free Standing inserts, bulk mail, shared mail and weekly newspapers.

  • Environmentally Friendly - Other types of print ads require paper. Since by law everyone must receive a receipt, no paper is wasted when your ad is placed on a grocery store receipt.

  • Benefits - By increasing the frequency of delivery of your ad in the right target neighborhood, increasing consistency, eliminating the element of timing and creating top of mind awareness you get great exposure which translates into more customers and great sales.

    To review the exclusion list click here

    CONTACT:   BARB MCFADDEN
    (Director of Special Promotions)
    (323) 841.0283
    CLICK HERE TO SEND AN EMAIL
    (Include your business address and zip code for faster service)

    Please note: This web site presentation was written by Barb McFadden, an independent contractor with Register Tapes Unlimited. The following idea is hers so if you are interested, contact Barb for placement, questions and pricing options. Otherwise, no one will know what you are talking about. Barb has a B.A. in Psychology, she has owned and managed a business and has been involved in Internet Marketing since 1995. Here's the idea:

    To increase conversion rates and sales her plan is to put at least three internet businesses that offer different products and services (don't compete) in the same grocery store on the same tape. Each business will need to put an aggressive offer on their coupon, i.e., buy one, get one free, 50% off, free shipping, etc. and provide an online contest inviting potential customers to visit their web site to enter a random drawing to win their free product or service. Note: Each business will be responsible for their own contest. You can track the ad by requiring a code to enter the contest. The giveway will build traffic, educate potential customers about your product or service and increase your newsletter data base. With the right ad and the right product or service you can profit with upsales and generating new customers.

    The goal: With three or more internet businesses giving away their product or service via a random drawing (every 90 days) in addition to providing an agressive money saving coupon, this will surely increase the number of times people flip over their grocery store receipt which will result in an increased conversion rate for everyone who participates.

    Note: It is not manditory that you join forces with other web sites and you don't have to offer a drawing for a free product or service. It is just the opinion of the author that this strategy will achieve even better results and allow you to collect customer data. You have the option to place your ad anywhere you want as long as there is space available. With 42 states to choose from, you can play around with different stores in different areas to see which locations work the best. You can change your ad for no extra charge every 90 days and change your store location every six months.
    TESTIMONIAL
    Note: All stores change their ads every 90-days and different stores are on different cycles, A, B and C. For example the current deadline to submit an ad for B-3 Cycle stores is July 18, 2008 (your ad will be distributed in stores in August), the deadline for submissions for C-3 Cycle stores is August 18, 2008 (your ad will be distributed in stores in September), the deadline for A-3 Cycle stores is September 18th, 2008 (your ad will be distributed in stores in October), etc.

    This web page was designed by Barb McFadden, an independent contractor for Register Tapes Unlimited.

    CONTACT:   BARB MCFADDEN
    (Director of Special Promotions)
    (323) 841.0283
    CLICK HERE TO SEND AN EMAIL
    (Include your business address and zip code for faster service)

 
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