(50,000 – 100,000 TRANSACTIONS PER STORE PER MONTH)
YOUR AD GOES DIRECTLY INTO THE HAND OF POTENTIAL CUSTOMERS
FROM MORNING TIL NIGHT 364 DAYS A YEAR
FOR JUST A FEW DOLLARS A DAY !!!
At each grocery store only a handful of ads are featured to thousands of potential customers on a daily basis.
Super markets spend 1000’s of dollars to advertise so
you can piggy back on their huge advertising budget in each store for only a few dollars a day. The markets we partner
with serve customers from morning to night and transactions range from 50,000 to 100,000 per store every month.
By law every customer must receive a receipt for each transaction. With this method of advertising you can target
locations where your band is playing and you have the option to change your ad for
no additional charge every three months.
Our program will establish a foundation of marketing that works every day, seven days a week, 364 days a year.
You will receive 5 to 10 times more exposure than a mailer, newspaper or magazine. Plus, your ad is included on our web site that allows visitors to search for ads by zip code.
This is a logical way to market your band more efficiently and more consistently than any other marketing media.
Grocery stores are a great target market for spreading the word about your band.
The repetition is fantastic for creating top-of-mind awareness.
Marketing Ideas For Your Band:
You can track the effectiveness of your ad in two ways:
(1)
Redeem Coupon in the venue you are performing for a discount on admission or free admission with coupon (Suggestion: For Free admission idea,
get financial support from the night club, etc. to place the ad since they will profit from food and drink sales). You can change the ad for no extra charge every 90 days.
Note: The bar or night club cannot be adult related, i.e., strip clubs, etc. and the name of your band or venue cannot be offensive.
(2)
Provide an online contest where coupon users can enter to win your cd, t-shirts, etc. using a code provided on the coupon. Drawing people to your web site can
result in CD sales. Additionally, the data collected (names, addresses, emails, etc.)
can be used to analyze demographics, ad response, etc. (statistics). Plus, you will
increase your snail-mail and email data base for sending newsletters about more giveaways and where your band will be performing in the future.
Register Tapes Unlimited, L.P. has been business for 17 years and is a national leader in the creation and distribution
of register tape advertisement. Currently, we distribute our product to over 4,000 stores in the United States. We have been
successful in creating demand for our service in 42 states across the country with rapid growth projections for new market
segments in the near future. Note:
There are a limited number of ads allowed per store so space is limited and some stores are not available because they are full. To find out
if space is available in a store in your area call Barb.
Please note:
This web site (including marketing ideas)
Were written by:
Barb McFadden
(Director of Special Promotions w/Register Tapes Unlimited)
DOUBLE AD (MULTIPLY PRICE BY 1.5) (Width 2.75” x Height 2.9”)
Full color ads
Business Card Style Format
- Single and double size ads
Magazine Quality
- UV ink on high grade paper. We can also put photos and pictures in your ad - photographic imaging
Transactions Range From 50,000 to 100,000 a Month in “Each” Store
-
That’s a tremendous amount of exposure in just one store. By law every customer must receive a receipt! Plus, your
rate stays the same whether the store you
choose has 50,000 or more transactions. There are no limits.
Highly Targeted Distribution
- Most grocery stores serve customers in a three to five mile radius.
Sign up for more than one store and receive multiple store discounts.
High Repetition and Consistency
- The average customer visits a grocery
store about two times a week and most grocery stores are open every day except Christmas. Register tapes are
distributed daily and because of high frequency, consistency and targeted momentum your ad will achieve great results.
Easy to Keep and Store
- Your ad fits in their wallet
Tracking
- When you use redeemable coupons, you can track the success of your ad.
Change Your Coupon Ad at no extra charge every 90 days
You can experiment by changing offers, change expiration dates, etc.
Timing
- At the moment of need your ad is there. Your ad is there more often, more frequent and more consistent. This eliminates the element of timing and gives your ad tremendous staying power.
Compare to Other Marketing Methods over a 90-day period
Free standing inserts have a shelf life of 2-3 days, shared mail delivers 10,000 coupons in a zone once a month
for about $400 a month per zone (30,000 coupons) shelf life = 7-10 days,
bulk mail has a shelf life
of 4-7 days in a 90-day period, weekly newspapers deliver 12-13 times during a 90-day period and
magazines deliver once a month (3 times during a 90-day period).
Potential customers have to open the magazine or newspaper
and thumb through the pages to find your ad. Compare these methods of advertising to register tape ads.
Thousands of customers visit grocery stores every week. They receive coupons on their receipt which is put
directly into their hand every time they shop from morning til night. During a 90-day period each store will have 150,000 to 300,000 transactions.
Compare Cost Per Thousand
- The cost per thousand for register tape ads is five to ten times
less than free Standing
inserts, bulk mail, shared mail, magazines and weekly newspapers.
Benefits
-
By increasing the frequency of delivery of your ad in the right target neighborhood, increasing consistency, eliminating the element of timing and creating top of mind awareness you get great exposure which translates into more customers and great sales.
NOTE: We offer contracts that range from 6 months to a year and beyond. Our current special: Get three months free with a one-year contract.
With this offer you have the option of marketing your ad in three different store locations. Additionally, single or double-sized ads are available.
FOR MORE INFORMATION
CONTACT: BARB MCFADDEN
(Director of Special Promotions) (323) 841.0283
(Include your business address and zip code for faster service)
Note: All stores change their ads every 90-days and different stores are on different cycles, A, B and C. For example the current
deadline to submit an ad for A-3 Cycle stores is June 18, 2008 (your ad will be distributed in stores in July), the deadline for submissions for
B-3 Cycle stores is July 18, 2008 (your ad will be
distributed in stores in August), the deadline for C-3 Cycle stores is August 18th, 2008 (your ad will be distributed in stores in September), etc.
This web page was designed by Barb McFadden, a member of CDBABY and an independent contractor for Register Tapes Unlimited.
